Knight Frank Cycle to MIPIM 2024 launches

Last night's launch of Knight Frank Cycle to MIPIM, held at Knight Frank's offices, revealed an exciting change for 2024: a new four-day route, in addition to our iconic seven day cycling relay from London to the MIPIM property fair in Cannes. The launch event explored the four- and seven-day event formats and logistics, and explained the requirements for fundraising and training.

Riders can take the scenic route from London or Auxerre, riding a minimum of two 60km stages a day and raising money for charitable projects transforming young lives. The 7-day route winds its way through the Garden of England, into the wide and gently undulating landscape of northern France, before reaching the lush green, vine-clad hills of Champagne where the riders of the 4-day route will join. It is then on to Burgundy before finally reaching the drier south, the Gorges du Verdon, and the welcoming sight of the azure Mediterranean.

We are on a mission to continue shaping the diversity and inclusivity of the ride and look forward to creating a welcoming and supportive event with you. To find out more about the event, head to the Event page here.