The property industry’s biggest challenge announces new three year partnership
London, 21 September 2015 – CYCLE TO…, a business network that raises money through cycling to improve the lives of disadvantaged young people, is proud to announce Legal & General as the headline sponsor for the next three years of its flagship event, the annual charity cycle ride to MIPIM.
Legal & General’s involvement is in keeping with its growing Health and Wellbeing agenda, while also reflecting its commitment to supporting sustainable, macro trends.
Bill Hughes, Managing Director of LGIM Real Assets, comments: “Now in its eleventh year, the charity cycle ride to MIPIM is a high profile, well established event in the industry calendar, and recognised as one of the property sector’s toughest sporting challenges. Our three year commitment reflects our belief that cycling and other charity-focused, physical challenges play an increasingly important role in industry networking, providing a good antidote to MIPIM itself. Our position as head sponsor presents us with an exciting opportunity to provide our input and have a positive effect on the event, whilst also encouraging new riders to take up the challenge.”
CYCLE TO… is known for its highly professional, well-supported rides, which gives the cyclists an experience of what it’s like to be a pro-rider; with rolling road closures, support vehicles, mechanics and masseurs. The MIPIM ride has become a flagship event for the property industry and it offers the opportunity to connect and network with fellow industry professionals, whilst also raising money for charity. Since its inception, the ride has helped foster a number of successful business relationships: earlier this year, Duggan Morris Architects secured planning for a development with Argent for its biggest project to date, citing meeting Argent on the event as a significant contributing factor to landing the contract.
The 2016 event will be launched on 29th September 2015 in front of this year’s prospective riders. Now in its eleventh year, the MIPIM ride will take place 10th-15th March 2016.The epic six day endurance event will start in London and finish in Cannes for the start of international property fair MIPIM. The unique event brings together over 100 property industry professionals who will ride 1,500km route as one peloton with the aim of raising £300,000 for charity. In 2015, the highly successful tenth anniversary event raised £254,000, bringing the ultimate total raised by CYCLE TO… to more than £2 million.
Nick Hanmer, Chief Executive of CYCLE TO… said, “We’re extremely pleased to have L&G on board and very excited about working together with the team there. L&G is a high profile and well-respected organisation within the industry and our three year relationship is a fantastic way to start the second decade of our flagship event.”
Two-thirds of funds raised by the ride will go to the principal charity partner, Coram, the UK’s first dedicated children’s charity. For over 275 years it has been helping the most vulnerable children overcome hardship and trauma. Article 25, Emthonjeni Trust, Multiple System Atrophy Trust and Tom’s Trust are the other organisations being supported.