King’s Cross Takes Title Sponsorship of Cycle to MAPIC

600 374 Charlotte Hendry

Retail property’s charity cycle challenge announces new partnership 

Club Peloton, the fundraising charity that specialises in creating business networks, is proud to announce King’s Cross as the title sponsor of this year’s Cycle to MAPIC, the charity cycling challenge for the retail property industry.

The King’s Cross partnership is overseeing the creation of a new part of London, which already has a vibrant mix of offices, homes, bars and restaurants, and some retail. Its decision to sponsor the ride demonstrates its commitment to the growing network of retailers who cycle, and hopes to put the King’s Cross area more firmly on the retail property map.

Craig White, Project Director, King’s Cross Retail, commented, “As King’s Cross starts its journey towards becoming a great new retailing destination for London, we are delighted to be sponsoring Club Peloton’s ride to MAPIC this year. Our aim is to attract as many adventurous cyclists as possible to join us on what will be a fantastic and inclusive ride from Girona to Cannes. Together we will be making a difference to numerous lives by raising money for Coram and the other charities that Club Peloton support. We’d love you to ride with us.”

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The 2016 event will be launched on Thursday 19th May and will be an opportunity for prospective riders to find out about the challenge that lies in store. The cyclists will be required ride to the entire distance as individuals, working together as one peloton to get to the finish together. They will start in Girona, in northern Spain, on Saturday 12th November and cycle 700km over four days to arrive in Cannes in time for the start of MAPIC on Tuesday 15th November. Along the way, they will raise money for Club Peloton’s beneficiaries, including Coram, the UK’s first dedicated children’s charity, which will go towards helping vulnerable children find adoptive homes.

Nick Hanmer, Chief Executive of Club Peloton, said, “We’re excited to have King’s Cross on board as a new sponsor to take the event forward. The next chapter of Cycle to MAPIC’s journey will go hand-in-hand with the evolution of the King’s Cross development and we’re looking forward to working together.”

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King’s Cross Cycle to MAPIC will follow a similar format to the hugely successful Cycle to MIPIM, with participants able to experience road cycling from an elite rider’s perspective. Club Peloton is known for its highly professional and challenging charity multi-day rides. There is a full support crew consisting of mechanical support, medics, physiotherapists, motorcycle outriders and lead car, to help keep both body and bike on the road.

The nature of the event not only builds a sense of camaraderie amongst the riders but also provides an excellent setting for networking, with friendships and business relationships forming on the bike that last well beyond the end of the event.

Two-thirds of funds raised by the ride will go to the principal charity partner, Coram, which for over 275 years it has been helping the most vulnerable children overcome hardship and trauma. Article 25, Emthonjeni Trust, Multiple System Atrophy Trust and Tom’s Trust are the other organisations being supported.