Last night’s launch of the King’s Cross Cycle to MAPIC 2017 took place in the Fish & Coal arches at Coal Drops Yard which by October 2018 will be the heart of retail at King’s Cross.
It is the second year of King’s Cross sponsorship of the event and the launch attracted more than 80 people from the retail property industry, a mix of returning riders and potential first timers, all interested in finding out what Cycle to MAPIC has in store.
Nick Hanmer, Club Peloton’s CEO, explained how the ride will be a life changing event, both for the riders and for the children they will be fundraising for via principal beneficiary Coram. He went on to explain the format of the ride, which includes four days of incredible cycling that is gruelling and challenging yet ultimately rewarding. Averaging 175km a day, the riders will receive support leading up to the event, in the form of spin classes and training rides, and on-event support with mechanics, medics, sports therapists, lead cars, moto outriders and Ride Captains to ensure that everyone completes the challenge together.
Coram representative Amy Story then talked about how the funds raised are used for Coram’s adoption services, and how the £45,000 raised by last year’s Cycle to MAPIC has supported adopted children such as Ashleigh and her family with post-adoption care.
Claire Levitt, Retail Project Director from King’s Cross, then talked about her experience last year as a first time rider. From being overwhelmed by kit and nerves, the rewards that come from early morning training rides and the benefits of riding in a peloton with the support of riders and Ride Captains, it all comes together in a huge sense of achievement on completion of the ride.
Four team sponsors are currently on board: British Land, Citygrove, Nash Bond and Wembley Park (Quintain). Get in quick if you’re interested as there is availability for only two more team sponsors.
For the experience of a lifetime networking on a razor sharp saddle over four days in Spain and France, sign up for King’s Cross Cycle to MAPIC 2017 from midday today: http://clubpeloton.org/mapic/