Club Peloton and zero tolerance

600 375 Kate Gordon

We’ve listened with interest and contributed to the debate on Twitter over the weekend following an article in Velocity Magazine highlighting the sexist language and behaviour one of our riders was subjected to from another participant while on Cycle to MIPIM. We have a zero tolerance attitude to such comments and behaviour. They are not welcome or representative of our riders, fundraisers and their supporting businesses.

The 1500km Cycle to MIPIM is an event set to appeal to as broad a group of abilities as possible – whether you ride the minimum or more – and we are proud of creating an event where people are able to challenge themselves however far they choose to ride, publicly celebrating all achievements in equal measure.

Our rides are designed to be ‘inclusive’ but are, by their nature, challenging.  Participants have to commit to the necessary time for training and the event itself. Support for training at all levels is given freely by industry volunteers throughout the year. We strive to achieve greater diversity amongst our riders – whether through gender, sexuality, race or religion – but there is always more work to be done. We not only recruit riders from an industry that is currently predominantly male, but also where, in the UK, on average at least three times as many men cycle compared to women. Our women-only pedElle event was set up to encourage new and less experienced riders within the industry as well as those looking for a shorter challenge, all within a more relaxed environment. It goes from strength to strength each year with 50 riders in 2018.

We like a challenge and know from peloton riding that we are stronger together. So as an industry we need to encourage, support and all put our best foot forward. Words are great, but actions speak louder. There is a huge amount to be proud of and we look forward to getting more people on bikes. Ride. Network. Fundraise – £3.5 million and counting. 


Kate Gordon

All stories by: Kate Gordon

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